Be the workplace people recommend, not regret.
The C.A.R.E. Certification helps employers prove they’re more than just talk.
It’s a new standard for ethical hiring and people-first practices - built with job seekers, backed by research, and designed for companies ready to do better.
It’s not about perks and ping pong tables.
It’s about principles.
The C.A.R.E. Certification is a new standard for ethical employment - built on Compassion, Accountability, Rights, and Equity. It rewards companies that don’t just say they care, but show it.
What’s C.A.R.E. Certification? ❊
It’s built on lived experience
Co-created with job seekers and workers, not just HR consultants.
1It goes beyond the job ad
We assess hiring transparency, onboarding, pay equity, and long-term employee wellbeing.
2It’s not a trophy - It’s a trust signal
A clear, independent marker for job seekers who care about how they’ll be treated.
3It’s a roadmap, not a gate.
If you’re not quite there yet, we show you how to improve - not just tell you no.
4
Why employee happiness matters ❊
Turns out, happiness at work isn’t just a nice to have. It’s a growth strategy.
Studies show:
Happier workers are 12% more productive (Journal of Labor Economics, 2015)
Positive teams are more creative, collaborative, and make better decisions
Even small wins - like feeling valued - boost innovation and retention
When employees feel safe, seen, and supported, they don’t just show up.
They thrive and so does your business.
Join the movement
This is just the beginning.
We’re piloting the C.A.R.E. Certification with a select group of employers committed to reimagining what “great place to work” really means.
Let’s make “happily employed” more than a status.
Let’s make it a standard.
Got Questions?
Let’s Talk.
Whether you're curious about the pilot, want to partner with us, or just need more details - reach out. We’re building this with employers, not just for them.